Listings that convert 4 min read Starter

Using 360° photos to stand out

Why panoramas double time-on-listing, and how to shoot one with just your phone.

360° panoramas

On our internal data, listings with a single 360° panorama get 2.4× the time-on-listing of ones with only flat photos.

Shooting one with your phone

  1. Install Google Street View (iOS/Android).
  2. Open the app, tap the camera icon, choose Import 360 photo → Create 360 photo.
  3. Stand in the middle of the room and follow the dot on-screen. The app stitches a 2:1 equirectangular JPG.
  4. Export the file — that's what you upload to AtoA.

Which rooms to shoot

  • Living room always.
  • The room with the best view.
  • The kitchen (buyers spend more time here than on any other 360).
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