Academy Listings that convert
Listings that convert 5 min read Starter

Writing descriptions that actually convert

The 3-part structure top agents use for every listing, plus 6 phrases to avoid.

Descriptions that convert

The 3-part structure

  1. One-sentence hook (what makes this unit special).
  2. Three bullets (view, layout, finishing OR view, community, lifestyle).
  3. One-sentence CTA ("Ready to view — WhatsApp me for the same-day tour.")

Phrases to avoid

  • "Must see!" (empty)
  • "Motivated seller!" (screams desperation)
  • "Won't last!" (nobody believes it)
  • "Great investment opportunity!" (says nothing)
  • "Fully furnished" without a photo of the furniture (buyers assume worst-case)
  • "Owner is flexible" (invites lowballing)
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